Millennials are Deciding Where to go on Vacation Based on How Good it'll Look on Social Media (Rant of the Day)
Travelzoo predicts the future success of tourism destinations will lie in their ability to deliver an “Instagrammable holiday.” This is based on the findings from Travelzoo’s Autumn Travel Trends Survey, which finds that:
*WARNING: RANT AHEAD*
Is this the world that we live in? I travel a lot, but I can honestly say that how "instagrammable" a location is has never crossed my mind when deciding where to holiday. For me, the number one factor in determining where I go on vacation is the numbers next to the dollar sign. Besides, Instagram is fake as f***. Probably even faker than the smile I give strangers when I make eye contact with them on public transportation. Remember that Dutch girl who faked a month long vacation in South East Asia by posting phony photos on her social media? She was easily able to fool her friends and family, so imagine how easy it is for "lifestyle influencers" on Instagram to fool complete strangers into thinking they're living a dream life.
I used to live in a picturesque neighborhood that was a hotspot for Instagramers. Especially the preppy bloggers. I remember seeing a very well known preppy blogger taking pictures across the street from my apartment. And let me tell you, this was not an impromptu "hey, this place is cute I'll have a friend snap a picture of me" this was a full-on photo shoot with a photographer, make-up artist, and lighting guy. Another time, I was sitting in my car outside my apartment and one of these lifestyle influencers had her photographer take a picture of her standing in front of my car like it was hers.
I guess the moral of my rant is, stop making decisions based on how it will look on social media because honestly, most people are just going to be sitting at their work desk hating you for being on vacation anyway.
Feel free to rant along with me in the comments section, let me know I'm not alone.